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[Datsun 1200 encyclopedia]

New Groovy Wheels

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Category: Magazine Articles

Datsun 1200 NEW GROOVY WHEELS
Wheels magazine July 1970 (two pages, three
                       images)
3737.jpg
article text & photos:

NISSAN RESTOKES
                               THE FIRES IN BABY CAR CLASS

DATSUN
1200
6837.jpg
NEW GROOVY WHEELS

WHEELS brought you
                               exclusive first news of the Datsun 1200 back in 
                               March, then Big Deal in on the home market. Now 
                               it's here and has hit hard. The opposition is 
                               learning how to 
                               duck.

Nissan's groovy wheels have a bigger slot to run in for 1970. Already the "groovy wheels" image for the smallest Datsun range, the 1000 series, has caught on as Toyota dealers around australia hae been niggle by the strong small-bore Datsun march forward which is eating into the jealously-guarded Corolla market.
   The Datsun 1200 is an inflated 1000 -- all around. It is bigger, with more performonce and comes in three models, the coupe, sedan and station wagon. The 1200 series was released in Japan earlier in the year as reported by our correspondent, Jack Yamaguchi. In Australia the coupe and station wagons will be imported, the sedans locally assembled at Press Metal, Enfield, Sydney, and Motor Constructions, at Clayton, in Victoria.    The 1200 boyd is bigger, which makes it more livable, and in
the
Corolla class.
                               Interior room is generous with curved side glass 
                               and a longer wheelbase for more 
                               legroom.
   Nissan claims the 1200 as "all new" with a "carved front grille" for "an aggressive look of power". The 1200 engine is a new block with five bearings, an increase of 7 bhp to 69 and torque up from 61.5 to 70 lb/ft at 3600 rpm. The extra 200 cc puts top speed up to a claimed 93 mph, with added smoothness and low speed tractability.
   Transmission comes in two packages, the four speed all syncro box with central floor shifter and a three speed automatic.
   Top model in the range is the fully equipped coupe similar to the current fastback. It has reclining seats, radial ply tyres, disc brakes, a tacho, radio, heater-demister and is carpeted.
   Popularity of the four-door model has encouraged Nissan Australia to make it the only sedan and it comes complete with all the coupe gear minus the tacho and reclining seats. The five-door wagon features 53 cubic inches of load space with the rear seat folded down.
   The new engine specifications are very close but the re-styled Datsun body could give the Nissan 1200 a wee edge over the Toyota product. The range hit
Australian show-
rooms on June 1 --
                               and you can bet the first investigators will be 
                               the local salesmen from the Toyota and Ford 
                               dealers. Current market expectation for light 
                               cars is a 40 percent share which at present the 
                               Japanese makes have a firm foothold in -- and 
                               they're not about to let go. Toyota is producing 
                               and selling to its ceiling of 7500 units per 
                               annum and the new 1200 models for Datsun will 
                               possibly see "groovy wheels" in the unenviable 
                               position of not being able to meet demand.
Newsflash:Toyota Japan has just
                               released a completely re-styled Toyota 1200 
                               Corolla range -- aimed to resist the 
                               Nissan-Datsun revamp.
Prices, just released are: Standard 4-door $1885; Deluxe $1998; deluxe T-bar auto $2220; 2-door fastback $2298; 5-door wagon
$2115.

The
                               bold new face of the Datsun 1200 has already 
                               given chief opposition Toyota salesmen a 
                               fit.

Interior is plush, equipped to satisfy. Cockpit design is thoughtful and practical, though basic.

Autumn leaves reflect the new image of the re-beefed sedan -- but Toyota Japan has already answered with a new-look
Corolla.

12
                       WHEELS, July, 1970

                       [http://datsun1200.com/modules/myalbum/photo.php?lid=6838 

6838.jpg]

6839.jpg